Our Services:


Our in-depth primary research, both journalistic and ethnographic, gathers insights from those in the trenches—the entrepreneurs and organizations working on the inside to improve or circumvent aspects of an established system.

The wisdom for finding the solution is embedded in the system—we’re releasing it, not inventing it.


Through interviews and qualitative analysis of their stories, we uncover both the design principles that make for successful solutions and the underlying problems or barriers perpetuating the status quo and preventing systems improvement.

We go beyond simply describing the system. Our methodology helps decipher why the system is the way it is, and outlines opportunities for how it can be changed. Our Discovery Map visually represents where entrepreneurial effort is distributed within the system, where there are gaps, and where more work needs to be done.

What you get:

The Discovery can be adapted to address multiple levels of system inquiry depending on your needs.

Could include some combination of the following: 

  • Discovery Map(s);
  • Full written report;
  • Visual online report summary;
  • Data illustration(s);
  • Portfolio analysis; 
  • Policy analysis; 
  • Cultural trends;
  • Interactive event field-research ("Discovery Live");
  • Analogous industry research.

Discovery  |  Co-Design  |  Pod Work